Amore Pacific's Journey to Product Digitalization and Enhanced Content Creation
Amore Pacific, a leading beauty and cosmetics conglomerate, identified the need to enrich their product presentation and boost their marketing strategy digitally, especially in the mobile space. To achieve this goal, they embarked on an innovative journey to create digital twins for their extensive product line, improving customer interaction and enhancing their content creation process.
Digitization Challenge: Balancing Fidelity with Versatility in Virtual Product Experience
The challenge was to accurately digitize over 30 beauty products, capturing the finesse of each item’s design, color, and material to offer customers a lifelike virtual experience. Amore Pacific sought to leverage these digital products to generate versatile marketing materials catered to mobile platforms and social media.
Through a strategic partnership with Mediaman Shanghai, Amore Pacific utilized a blend of traditional modeling methods and advanced photo scanning techniques to create highly accurate digital twins of their beauty products. Each item was meticulously crafted with precise measurements and true-to-life aesthetics.
Informed Decision-Making: Empowering Customers with 360-Degree Product Sequences
Informed decision-making starts with clarity. By providing 360-degree product sequences, customers can explore every angle, texture, and feature before purchasing, building trust and confidence through a complete, interactive understanding of the product.
Precision Measurement Techniques: The Foundation of Accurate Digital Twins
The traditional modeling method we employed was grounded on a meticulous process that involved high-resolution photography and precision measurement techniques. Professional photography captured the intricate details, colors, and textures of the beauty products, serving as a comprehensive reference for our digital artists.
Parallel to this, product measurements were taken to ensure that the digital twins mirrored the physical products’ dimensions to the smallest detail.
This combination of vivid imagery and precise geometry formed the cornerstone of the digital replicas, ensuring that the virtual customer experience was as close to physical interaction as possible
Beauty Lies In The Details
Later in the process, we discovered that by using 3d scanning techniques, we can substantially increase the precision of the 3D models and at the same time reduce the time spent creating the digital twins.
By using laser or structured light scanning, not only are the products’ dimensions recorded in detail but also their unique contours and geometries. The result of this scanning process is a comprehensive three-dimensional dataset, a digital scaffold upon which textures and colors can be meticulously applied. This accuracy is crucial in the beauty industry where the visual representation of the product can significantly influence consumer perception and buying decisions. Through 3D scanning, Amore Pacific ensures that their online offerings are not mere approximations but true-to-life representations that customers can trust.
Unlock the Power of Visual Storytelling with CGI
From concept to sketch to final render, each stage is handled with precision and care. Initial ideas are translated into clear sketches, laying out the composition and storytelling of the scene. These sketches evolve into detailed digital models, where textures, lighting, and materials are meticulously refined. The process culminates in polished renders that capture every nuance, transforming rough concepts into lifelike, market-ready visuals that perfectly represent the product.
Engage and Connect with Customers
Short-form videos are one of the most powerful ways to engage and connect with customers. In just a few seconds, they deliver visually compelling stories that capture attention, spark emotion, and communicate product value. Whether it’s a quick product demo, behind-the-scenes glimpse, or lifestyle moment, short-form content feels authentic and relatable, building trust while encouraging shares, comments, and deeper customer interaction across social media platforms.